Yehrin Tong / Bombay Sapphire "Infused With Imagination" Set Build
9 months in the making we can finally show you what Yehrin Tong has been working on with photographer and director, Richard Foster & RKCRY&R for Bombay Sapphire. AND... whoa, what a beauty she be.
The Imagination Installation was created by a team of designers including our very own Yehrin Tong and established photographer and director Richard Foster, known for his work with De Beers, Gucci and Rolls Royce. Inspired by the word infused‘, meaning elements bleeding into each other, Yehrin Tong created a dream-like visual that has no beginning or end; rather it feels like an organic mixture of images both natural and mythical. This design has now been turned into a large 3D art installation laid out as a series of sections depicting different pieces of the story. Each illustrated panel is hung separately in an overlapping design, telling the Bombay Sapphire story. The entire artwork uses perspective in that you can only fully appreciate the stunning effect from a specific point in the room. Over 75,000 crystals were used to bring each segment to sparkling life.
More to be seen at the Bombay Sapphire website.
Click here for the sublime making of video.
AND.... click here for first cinema ad
AND... to see more of Yehrin Tong's work click here.
Related artist
z Yehrin Tong
Recent articles
Eoin Ryan / TfL 25 Years
Eoin Ryan was commission to create one of a series of new illustration to commemorate 25 years of TfL. The aim of the campaign is to remind Londoners why they love TfL and highlight the rich connections, improvements, and influence it has brought to their lives over the past 25 years. More of Eoin's work can be viewed here.
Celebrating 10 Years of Visualizing Science: Featuring Artist Simon Prades
AAAS hosted a recent gallery show, “Invisible, novel, and complex: A decade of visualizing science”, which was a 10-year retrospective show of visuals from Science magazine, being shown in their home office in Washington, DC. One of the highlights of the exhibit included a pair of pieces about Neurodegeneration by Simon Prades, originally commissioned for the October 2, 2020 issue of Science. Photography: Chrystal Smith/Science. Simon's full portfolio can be reviewed here.
Royal Shakespeare Company commissions Lisa Sheehan for B.F.G
Lisa had the pleasure of creating the artwork for The Royal Shakespeare's upcoming production of 'The BFG' (The Big Friendly Giant). The show, directed by Daniel Evans and adapted by Tom Wells is set to debut later this year.
Alan Kitching's mural to celebrate Mary Quant
Alan Kitching was commissioned by Cadogan Estate to create a mural in central London. The mural celebrates Mary Quant’s fashion work in the building in the 1960’s. Originally created in letterpress then translated into paint onto a 40ft wall by Will Impry. You can view the artwork on King’s Road near Duke of York Square in Chelsea, London.